Digital Marketing Specialist, Robert Half

Robert Half

Location:
United States, New York

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.

Job Responsibility:

Develop and execute comprehensive digital marketing strategies to achieve business goals
Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic
Analyze website and campaign performance using Google Analytics to identify trends and opportunities
Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines
Conduct keyword research and implement SEO tactics to improve website visibility
Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations
Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms
Stay updated on industry trends and emerging technologies to maintain competitive advantage
Create and maintain detailed documentation of campaigns, processes, and analytics
Provide training or support to team members on digital tools and strategies as needed

Requirements:

Proven experience in digital marketing, with a focus on Google Ads and Google Analytics
Strong knowledge of Google AdWords and best practices for campaign optimization
Familiarity with email marketing platforms and techniques for effective campaign management
Expertise in SEO strategies and keyword research tools
Ability to analyze complex data sets and translate findings into actionable insights
Excellent communication skills for collaborating with teams and presenting reports
Adept at using digital tools and platforms to execute marketing strategies
A proactive approach to staying informed about digital marketing trends and innovations

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan

Additional Information:

Job Posted:
September 13, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Marketing Specialist