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We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns that increase brand awareness, drive qualified traffic, and generate leads. The ideal candidate combines creativity with strong analytical skills and has hands-on experience managing campaigns across multiple digital channels.
Job Responsibility:
Develop, implement, and manage digital marketing campaigns across paid search, display, social media, email, and web
Create and optimize content for digital ads, landing pages, and social posts to support lead generation and brand objectives
Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement
Manage SEO and SEM initiatives to increase organic visibility and search rankings
Collaborate with content, design, and sales teams to align marketing efforts with business goals
Oversee website updates, ensuring optimized user experience and accurate tracking implementation
Stay current with digital marketing trends, tools, and best practices to continuously enhance campaign performance
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field
2-5 years of experience in digital marketing or related roles
Proven experience with Google Ads, Meta (Facebook/Instagram) Ads Manager, and Google Analytics
Knowledge of SEO, SEM, email marketing, and marketing automation platforms (e.g., HubSpot, Mailchimp)
Strong understanding of digital analytics and ability to interpret data into strategy
Excellent communication, organizational, and project management skills
Creative thinker with attention to detail and a passion for measurable results
Nice to have:
Experience with CRM systems and lead management tools
Basic design skills (Canva, Adobe Creative Suite) or familiarity with CMS platforms (WordPress, HubSpot)
Experience managing budgets and vendor relationships
Certification in Google Ads, Google Analytics, or similar platforms is a plus
What we offer:
Medical, vision, dental, and life and disability insurance
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