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Our team is seeking a Marketing Specialist to support a segmentation initiative focused on analyzing product lines, identifying profitability, and evaluating customer alignment across key offerings for a major client in the CPG industry. The role involves assessing the performance and market position of three core products to determine profitability and ensure they continue to meet evolving client needs. This position will report directly to the Strategic Marketing Manager and collaborate closely with cross-functional teams, including Product, Sales Management, Engineering, and external agency partners.
Job Responsibility:
Develop and execute digital marketing strategies, programs, and supporting collateral
Create, distribute, and manage communications such as newsletters, email campaigns, social media posts, and other marketing assets
Design graphics for internal and external advertising purposes
Support mass communication initiatives targeting both internal and external audiences
Generate innovative social media campaigns to expand client reach and drive high-value sales leads
Oversee content management and delivery across websites and social platforms
Coordinate marketing events and meetings, including promotional item selection, budgeting, and messaging
Manage CRM and digital systems to evaluate customer satisfaction and report on key marketing metrics
Prepare agendas, meeting reports, statistics, and performance summaries to inform ongoing strategy sessions
Support relationship building and strategic alliances within the industry
Requirements:
Proficiency in Microsoft Dynamics
Experience with Microsoft Power BI for reporting and analytics
Advanced skills in Excel and PowerPoint for pricing and presentation analysis
Demonstrated experience conducting data analytics, particularly focused on profitability analysis
Solid project management experience with proven organizational abilities
Experience in digital marketing and campaign management
Graphic design and multi-channel content creation experience preferred
Strong communication, reporting, and presentation skills
Nice to have:
Graphic design and multi-channel content creation experience
What we offer:
medical, vision, dental, and life and disability insurance