Digital Marketing Specialist Job at NTT DATA (Johannesburg)

Job Description

Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at NTT DATA: The Marketing Specialist is a seasoned subject matter expert, responsible for assisting with the coordination and management of all aspects of marketing. This role contributes to the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

Job Responsibility

Coordinates and contributes to the development and execution of marketing campaigns
Works closely with the Marketing team to assist with the development and execution of marketing activities in line with business objectives and revenue targets
Assists with the development and maintenance of the marketing activity calendar and supporting information
Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics
Works closely with relevant stakeholders, to assist with the tracking and measurement of the success of these demand generation programs
Participates in the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals
Coordinates and delivers content, tools and materials for internal and external communications
Engages in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners
Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications
Supports the creation and coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas
Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content
Performs any other related task as required

Requirements

Seasoned knowledge and understanding of all relevant industry standards
Seasoned knowledge and understanding of best practices for marketing
Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders
Excellent ability to interact with a variety of internal team members at different levels in the organization
Demonstrates good understanding of the features and benefit of the company’s products and services
Seasoned understanding how databases are utilized in effective marketing
Excellent ability to articulate company's value proposition
Excellent ability to work with and manage many projects within the required deadlines
Seasoned awareness of data privacy and compliance as they relate to marketing activities
Seasoned knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations
Seasoned understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions
Bachelor’s degree or equivalent in Marketing Management or related field
Seasoned professional experience with a strong background in all aspects of marketing
Proven work experience as a Marketing Specialist
Seasoned hands-on experience with marketing service delivery software
Seasoned hands-on experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365

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Digital Marketing Specialist

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