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We are looking for a skilled Digital Marketing Specialist to join our team in Chula Vista, California. In this long-term contract position, you will play a pivotal role in managing and optimizing digital content across various platforms while ensuring alignment with brand and regional standards. This is an excellent opportunity to contribute to impactful marketing initiatives and collaborate with cross-functional teams.
Job Responsibility:
Coordinate the creation and management of web content to support product launches across multiple markets
Oversee the import and acquisition of product details, streamlining processes for efficient updates and page creation
Develop and maintain product pages across website and app platforms
Collaborate with diverse teams to integrate content into web and mobile platforms
Ensure all digital assets meet quality, consistency, and compliance standards
Monitor and optimize digital campaigns using tools like Google Ads and Google Analytics
Execute targeted email campaigns to drive engagement and growth
Analyze data and performance metrics to refine marketing strategies
Stay updated on industry trends to implement innovative digital marketing solutions
Requirements:
Proven experience in managing web content and digital marketing campaigns
Proficiency in Google Ads, Google Analytics, and Google AdWords
Strong knowledge of email marketing strategies and tools
Ability to create and maintain product pages while ensuring alignment with branding standards
Excellent collaboration skills to work effectively across teams and departments
Detail-oriented approach with a focus on maintaining quality and consistency
Familiarity with global and regional marketing requirements
Ability to analyze campaign performance and adapt strategies accordingly
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