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Digital Marketing Specialist

Egypt, Maadi · Job Posted March 05, 2026
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Job Description

Are you passionate about social media management, content planning, and data-driven marketing? Road9 Media is looking for a Digital Marketing Specialist to take charge of social media strategy, content calendar creation, and campaign execution across multiple platforms. If you have an eye for trends, a knack for engagement, and the skills to optimize content for performance, we want you on our team!

Job Responsibility

  • Develop and implement multi-channel digital marketing strategies to achieve business goals
  • Ensure alignment between content strategy, digital marketing strategy, and brand guidelines
  • Conduct competitor analysis and performance reviews to refine marketing initiatives
  • Manage performance marketing campaigns (paid ads, SEO, and organic social media) for optimization and growth
  • Plan, execute, and manage social media content calendars based on strategic objectives
  • Oversee content creation (static, video, and interactive formats) to ensure brand consistency and engagement
  • Research and identify trending topics, industry events, and audience preferences to inform content planning
  • Ensure content distribution is optimized for each platform, including blogs, newsletters, and influencer collaborations
  • Work with creative teams to develop high-performing content
  • Oversee paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant platforms
  • Analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and optimize budgets accordingly
  • Work with creative teams to develop high-performing ad creatives
  • Monitor and manage brand interactions, community engagement, and customer responses on social platforms
  • Handle real-time social media responses, trend-jacking opportunities, and crisis management when needed
  • Collaborate with influencers and brand partners to expand reach and audience engagement
  • Generate weekly and monthly performance reports for content and paid campaigns
  • Use insights from analytics tools (Google Analytics, Meta Business Manager, SEMrush, etc.) to refine marketing strategies
  • Identify areas of improvement and innovation in digital marketing efforts

Requirements

  • 2-4 years of experience in digital marketing
  • Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and other digital ad platforms
  • Strong knowledge of SEO, content strategy, and social media best practices
  • Hands-on experience in Google Analytics, SEMrush, Facebook Business Manager, and email marketing tools
  • Excellent skills in content planning, audience research, and creative marketing strategies
  • Strong analytical mindset with the ability to track, measure, and optimize campaign performance
  • Ability to work cross-functionally with designers, copywriters, and strategists to produce high-performing content

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