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Digital Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Mitchellville

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Category:
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Contract Type:
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Salary:

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Job Description:

We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.

Job Responsibility:

  • Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads
  • Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness
  • Develop and manage email marketing campaigns to improve customer engagement and lead generation
  • Conduct keyword research and implement SEO strategies to enhance online visibility
  • Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives
  • Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels
  • Stay updated on the latest trends and best practices in digital marketing and advertising
  • Provide detailed reports and insights on campaign performance to stakeholders
  • Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI

Requirements:

  • Proven experience in digital marketing, with a focus on Google Ads and Google Analytics
  • Proficiency in using Google AdWords to create and manage effective campaigns
  • Strong knowledge of email marketing strategies and tools
  • Familiarity with SEO principles and keyword research
  • Ability to analyze data and generate actionable insights to improve marketing performance
  • Excellent organizational and communication skills
  • Experience managing budgets and optimizing ad spend
  • A results-driven mindset with a focus on achieving measurable outcomes
What we offer:
  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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