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Digital Marketing Specialist

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Swatch Group

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Location:
Switzerland , Lengnau (Bern)

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Reporting to the Head of Performance & Paid Marketing and working closely with the Communication and E-commerce teams, Sales department, and local Brand and Marketing Managers, you are responsible for defining, executing, and optimizing the Digital Paid Media strategy at both global and local levels.

Job Responsibility:

  • Define, execute, and optimize the Digital Paid Media strategy at both global and local levels
  • Manage and continuously update the Media Plan for both global and local Digital Paid activities
  • Support the Global Paid Media Leader in the planning, execution, and optimization of global Digital campaigns across Paid Social, Display, Search, and Programmatic channels
  • Organize and lead regular performance reviews with local markets, presenting KPIs, insights, and campaign results to executive stakeholders
  • Evaluate and consolidate final campaign results, identifying key learnings and recommendations for future activations
  • Lead the execution, optimization, and performance reporting of local Digital campaigns across multiple channels, including YouTube, DV360, Meta, and CTV/OTT
  • Ensure local campaigns are culturally relevant, strategically aligned, and performance-driven
  • Consolidate insights and performance learnings from local markets to inform global strategy and continuous optimization
  • Develop, manage, and scale Affiliate Marketing programs across local markets, including partner coordination, performance tracking, and ongoing optimization
  • Develop Digital Paid Media content strategies and creative briefings across multiple advertising channels
  • Adapt and orchestrate global assets and messaging to meet local market needs for campaign activations
  • Manage day-to-day creative production for the Digital Paid campaigns, ensuring timely delivery of banners, videos, and other Digital assets

Requirements:

  • Bachelor’s degree in Marketing, Digital Media, Business, or a related field
  • Proven experience in Digital Paid Marketing, managing global and/or multi-market campaigns
  • Knowledge and hands-on experience across paid media channels and platforms, including Paid Social Media (Google Ads, Meta Ads, Programmatic DSPs, etc.)
  • Expertise in advanced targeting and measurement techniques, including customer segmentation, multi-touch attribution, and funnel optimization
  • Familiarity with Digital Asset Management (DAM) platforms and creative production workflows
  • Understanding of the luxury industry and its digital paid marketing practices, including social, display, programmatic, and search
  • Experience working with KPIs, benchmarks, and performance dashboards to measure campaign effectiveness and ROI
  • Hands-on experience with Social Media Ads Managers (Meta, TikTok, Pinterest, etc.)
  • Solid knowledge of web analytics tools (Google analytics or equivalent)
  • Excellent command of Microsoft Office

Nice to have:

  • Experience in Adobe Suite (Photoshop, Premiere Pro) is a plus
  • Excellent communication skills in English (spoken and written)
  • additional languages are a plus
What we offer:
  • Flexible 40-hours work week
  • Participation to the healthcare insurance costs
  • Subsidised on-site canteen
  • Interesting development plans
  • Free parking

Additional Information:

Job Posted:
January 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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