Digital Marketing Specialist, Robert Half

Robert Half

Location:
United States, Irving

Category:
-

Contract Type:
Contract work

Salary:

Not provided

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Job Description:

Robert Half is seeking a Digital Marketing Specialist with strong HubSpot expertise to support a fast-paced marketing team for a leading client in Irving, TX. This is a hybrid full-time role requiring onsite presence three days per week. The ideal candidate is a data-driven marketer with a passion for crafting impactful campaigns across digital channels. Responsibilities include developing and optimizing campaigns using HubSpot, building workflows and segmentation strategies, collaborating on SEO-friendly content, and managing email marketing campaigns.

Job Responsibility:

Develop and optimize digital marketing campaigns using HubSpot, including email marketing, lead generation, and automation workflows
Execute inbound marketing strategies to attract and convert high-quality leads
Build and manage HubSpot workflows, lead scoring models, and segmentation strategies
Collaborate with cross-functional teams to create SEO-friendly content for blogs, landing pages, and email campaigns
Monitor campaign performance using analytics tools and refine strategies to maximize ROI
Align marketing efforts with sales and customer relationship teams through CRM integrations
Stay current on digital marketing trends and HubSpot updates to enhance campaign effectiveness
Strategize and execute email campaigns aligned with business goals
Analyze performance metrics (CTR, open rates, conversions) and apply insights to improve results
Create personalized, engaging email content and manage A/B testing initiatives
Ensure responsive design and brand consistency across email communications
Build targeted customer lists and manage segmentation for improved outreach

Requirements:

Proven experience in digital marketing with hands-on HubSpot expertise
Strong analytical skills and ability to act on marketing data
Excellent communication and content creation skills across digital formats

Nice to have:

HubSpot certification
Familiarity with SEO platforms, social media tools, and paid media strategies
Basic knowledge of HTML/CSS and web design principles
Experience collaborating with cross-functional teams in a fast-paced environment

What we offer:

Medical, vision, dental, and life and disability insurance
Eligible to enroll in the company 401(k) plan
Free online training
Access to the Robert Half app for job applications and notifications

Additional Information:

Job Posted:
September 26, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Digital Marketing Specialist