Digital Marketing Specialist

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, web, and paid advertising
• Create engaging content—including graphics, videos, and written posts—to showcase properties, community features, and resident events
• Manage and optimize property listings on websites, rental platforms, and social media
• Monitor and analyze marketing metrics and campaign performance
• prepare regular reports and recommendations based on data insights
• Collaborate with leasing and property management teams to ensure marketing efforts align with occupancy goals and community branding
• Maintain and update websites and digital listings, ensuring accuracy and consistency
• Coordinate photography, video tours, and virtual marketing materials for new and existing properties
• Leverage technology platforms such as Yardi, AppFolio, Buildium, or similar to integrate marketing and property data
• Organize and manage shared drives and files for marketing assets, reports, and creative materials
• Stay informed on Miami real estate trends, housing market insights, and emerging digital marketing tools

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 2+ years of experience in digital marketing, preferably within real estate, property management, or related industry
• Bilingual (English/Spanish) required
• Proven experience with marketing analytics, SEO/SEM, and social media advertising
• Familiarity with Yardi, AppFolio, Buildium, or similar property management systems
• Strong understanding of content creation tools (e.g., Canva, Adobe Creative Suite, or similar)
• Experience with Google Analytics, Meta Business Suite, and email marketing platforms (e.g., Mailchimp, Constant Contact)
• Tech-savvy with excellent organizational skills and the ability to manage shared digital files and drives (Google Workspace, Microsoft OneDrive, etc.)
• Strong communication and collaboration skills with a proactive, detail-oriented approach

• Experience in the real estate or housing industry
• Ability to work independently in a fast-paced, entrepreneurial environment

medical, vision, dental, life and disability insurance, 401(k) plan