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With the continued growth in the industry, Scotlynn is currently hiring a Digital Marketing Specialist to join the Marketing team. This role focuses on the creation of digital marketing campaigns and promotions to develop and maintain marketing strategies.
Job Responsibility:
Develop and implement comprehensive marketing strategies to support organizational goals and objectives
Plan, create, and execute digital campaigns including web, SEO/SEM, marketing database, email, social media, and display advertising
Create and manage paid advertising campaigns across various platforms to maximize ROI and brand visibility
Measure and report the performance of all marketing campaigns using analytical abilities
Requirements:
1-3 years’ experience in digital marketing role
Post-secondary education in digital media/marketing, communications, marketing, or a related field
Strong understanding in digital marketing tools and platforms such as Google Analytics (GA4) & Google Ads, SEO/SEM strategy and tools, and social media ad platforms
Proven expertise in developing, managing, and optimizing digital campaigns across email, social media, and display advertising
Strong ability to measure performance, analyze results, and report on ROI
Ability to operate confidently in ambiguous, fast-changing settings
Capable of anticipating and juggling multiple projects and timelines
Nice to have:
Experience with AI tools
Website design and maintenance
Copywriting experience
Work experience in marketing-based roles from Social Media Marketing, Advertising and Media Optimization
What we offer:
Competitive Benefits Plan and Employee and Family Assistance Plan
Full gym access with personal trainer
Corporate chef providing healthy meal options
Opportunities to strengthen local communities through Community Volunteer Program initiatives
Rewarding, collaborative and lively workplace culture