Digital Marketing Specialist

The Digital Marketing Specialist will join the Digital Marketing team at Medius, responsible for delivering high converting, best-in-class experiences across all Medius web properties and digital lead generation campaigns. As a utility player on the digital team, your primary responsibilities will be to help scale and optimize our web presence and support a variety of content projects and digital marketing campaigns. In this role, you’ll focus in two key areas: Helping to scale and develop Medius.com and Expensya.com by building and updating web content, aiding in our lead generation efforts and growing our web presence globally. Supporting multi-media and content development efforts and assisting with campaigns across digital channels including social, search (paid and SEO), and GEO/AEO (generative engine optimization) as well as analyzing data to report on campaign performance and optimize lead generation across digital channels. As a B2B web and digital marketer, you are a “flexpert,” open to working on a range of digital marketing projects. You have experience building web pages in a CMS (content management system) and supporting digital campaigns with the ability to work across different areas of digital marketing, from content generation to search and social campaigns to new and emerging lead generation channels like GEO/AEO (AI search).You will help scale a best-in-class digital program with repeatable results and play an important role in improving customer journeys, increasing lead acquisition, and supporting the digital team to meet growth targets. As Digital Marketing Specialist, you will be part of our global marketing organization. You’ll work remotely with the possibility of some travel to meet other colleagues and to attend meetings as needed.