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Digital Marketing Specialist

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VantageLinks

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Location:
United States , St. Louis

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Salary:

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Job Description:

Digital Marketing Specialist

Job Responsibility:

  • Responsible for the distribution and maintenance of digital content
  • Support email journey building
  • Support website content updates/maintenance including conducting regular audits of deployed materials
  • emails, webpages, blogs, and documents
  • Work in coordination with marketing project management to ensure effective delivery of marketing sends and digital project execution
  • Coordinate with internal stakeholders to test emerging media and dial in how to leave our best digital impression with our ministries and members (i.e. geo-fencing, or highly targeted digital advertising)
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and measure the performance of these conversion assets, working with the research team
  • Develop/implement/advocate for best practice UX/user interface design strategies for optimal customer experience across platforms
  • Develop and deploy marketing analytics to aid the marketing team in evaluating effectiveness and optimizing future work
  • Activate learnings from analytics to optimize process and digital delivery logistics
  • Assess response and engagement to test, learn, adapt and optimize for success
  • Maintain awareness of digital landscape, industry standards, trends and best practices
  • identify opportunities and leverage digital creative assets for ongoing enhancement and growth in a timely and effective manner

Requirements:

  • Bachelor’s degree in digital marketing, business, communications, or a related field or equivalent work experience, required
  • 2 years or less of experience
  • Experience building and executing digital communications (e.g., email campaigns, text programs, digital advertising)
  • Experience managing and scheduling social media content across platforms
  • Experience with website content management systems (CMS) and applying UX/UI best practices
  • Proficient in digital marketing tools, CRM systems, and marketing automation platforms
  • Local person because of the hybrid schedule

Additional Information:

Job Posted:
April 06, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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