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This is an exciting opportunity to work for an international education group and play a key role in driving global student acquisition. In this role, you will manage and optimise paid search activity across global markets, supporting key intake periods and delivering qualified leads aligned with commercial targets. This is a great opportunity to join a fast-growing, international digital team where you can make a real impact and contribute to strategic decision-making.
Job Responsibility:
Manage and optimise paid search campaigns across multiple regions to deliver high-quality leads and support enrolment targets
Monitor performance daily, adjusting budgets and bidding strategies in line with intake priorities and pacing requirements
Analyse campaign results, prepare performance insights and recommend actions to improve efficiency, conversion quality and channel contribution
Collaborate closely with paid social, analytics, CRM and market teams to ensure paid search activity supports the wider acquisition strategy
Maintain campaign hygiene, documentation and platform best practices to ensure long-term scalability and stability
Support forecasting, budget planning and quarterly channel strategies
Contribute to cross-channel projects such as creative testing, landing page optimisation and tracking improvements
Share learnings, support best-practice development and contribute to internal playbooks and governance initiatives
Requirements:
Strong hands-on expertise in managing performance-driven paid search campaigns within complex or multi-market environments
Deep technical knowledge of Google Ads, including bidding strategies, keyword management, audience targeting and campaign structuring
Highly analytical and confident using tools such as GA4 and Looker Studio to interpret data, draw insights and translate them into clear, actionable recommendations
Excellent communication and organisational skills
Comfortable working cross-functionally, managing competing priorities and influencing outcomes in a fast-paced environment
Bachelor’s degree in marketing, Business, Analytics or a related field is required