Digital Marketing Specialist

• Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms
• Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors (where relevant) and internal teams
• Manage owned post engagements as well as outbound engagement opportunities to fans and talent
• ensure appropriate reviews and approvals
• Partner with other specialists to ensure community engagement ideation and execution is shared
• Work with direct brand team leadership and (Sr) Managers to validate community engagement plans and ensure alignment with brand and campaign strategies
• Align with brand teams on key themes, formats, and platforms to source opportunities
• work within team to source engagement and UGC opportunities based on business priorities
• Proactively seek opportunities to further recognize and grow community engagement efforts from digital spaces to events, premieres and beyond
• Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically
• Review accounts for outreach and engagement based on guidelines and best practices
• Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals
• Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices
• route to relevant team leaders for review and approval before posting
• Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate
• Lean into engagement opportunities–how should we surprise and delight our audience across digital platforms
• Stay abreast of digital trends, fan behaviors, platform innovations and cultural moments and platform updates to inform strategy and execution
• Collaborate with relevant Brand/Title Digital Marketing teams & Digital Analytics for key social listening requests and ongoing moments throughout always on and relevant campaign lifecycles
• Proactively surface relevant insights to inform content planning and engagement tactics
• Identify and recommend new formats and moments for fan engagement based on digital trends
• Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards
• Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs
• Ensure timely delivery of final approved assets and accurate tagging in collaboration with publishing and analytics teams
• Curate content formats should we explore to spotlight fans’ talent and creativity
• Work with brand teams/pod on developing creator content to live on relevant O&O social platforms tied to priorities or campaigns
• Support brand digital teams on event community engagement moments as needed
• Identify and elevate superfans for special moments or surprise & delight opportunities
• Secure review and approvals with relevant brand
• Liaise daily with the broader digital and content teams to support amplification and engagement of studio and franchise priorities across relevant channels
• Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support
• Liaise daily with teams for amplification and support of priorities across pertinent brand social channels

• Knowledge and appreciation for the Disney, Pixar, Marvel, Star Wars or Disney+ and relevant upcoming titles
• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand
• Strong writing and copyediting skills with a clear understanding of brand voice and tone
• Familiarity with digital trends, fandom culture, and social platform best practices
• Experience managing editorial calendars and working within approval workflows
• Passion for storytelling, listening to what the community has to say
• Basic understanding of digital analytics and performance tracking
• Superior knowledge of social platforms and its native products
• Ability to be nimble and adapt quickly to new technologies and processes
• Polished in presentation and communication
• Be able to find creative solutions to challenges and use data to drive content development and programming decisions
• Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box
• Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok
• Outstanding organizational and communication skills
• Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
• Team player with a strong work ethic and high level of confidentiality
• Strong attention to detail and ability to use sound judgement
• BA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experience in addition to the 2+ years of experience above
• Familiarity with The Walt Disney Company’s brand and content

• Previous experience with tools – AirTable, Smartsheets, and/or Zendesk preferred
• Experience in Sprinklr, Creator Studio, Keynote, Google Slides
• Experience within brand entertainment marketing and/or streaming services a plus
• Previous experience working with large, matrixed organizations a plus
• Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered