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Digital Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , New York

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Salary:

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Job Description:

We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.

Job Responsibility:

  • Design and implement effective digital marketing strategies to achieve business objectives
  • Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences
  • Analyze website traffic and user behavior using Google Analytics to improve performance metrics
  • Develop and execute email marketing campaigns that drive customer engagement and conversions
  • Conduct keyword research and implement SEO strategies to enhance online visibility
  • Track and report on campaign performance, providing actionable insights for continuous improvement
  • Collaborate with cross-functional teams to align marketing efforts with overall business goals
  • Stay updated on digital marketing trends and technologies to ensure strategies remain competitive
  • Monitor competitor activities and market trends to identify opportunities for growth
  • Create and manage content for social media platforms to increase brand awareness

Requirements:

  • Proven experience in digital marketing with a focus on campaign management
  • Proficiency in Google Ads, including creating and optimizing ad campaigns
  • Strong knowledge of Google Analytics for tracking and analyzing data
  • Experience in designing and executing successful email marketing campaigns
  • Familiarity with SEO principles and keyword research tools
  • Excellent analytical and problem-solving skills for interpreting campaign results
  • Ability to work collaboratively in a team-oriented environment
  • Strong communication skills, both written and verbal, for effective stakeholder engagement
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
February 20, 2026

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