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Digital Marketing Specialist – Search & App

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DELIVER

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Location:
United Kingdom , London

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Job Description:

We are looking for a dynamic and results-driven Paid Search and App Specialist to support the growth of our global Performance Marketing program. The role is pivotal in meeting our revenue and efficiency targets, with responsibility for driving strong performance against Paid Search and App targets globally.

Job Responsibility:

  • Work with the Paid Media Director and channel specialists to support the development and execution of Paid Search and App strategies
  • Contribute to channel roadmaps and help deliver revenue and efficiency targets, balancing short-term performance with longer-term growth objectives
  • Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA)
  • Support account structures, campaign design, and bidding strategies to maximise ROI and incremental growth
  • Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing
  • Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas
  • Suggest and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement
  • Partner with Data Science to measure and validate impact
  • Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights
  • Translate data into actionable recommendations for investment decisions and optimisation
  • Analyse competitor activity and market trends, making recommendations to strengthen our position
  • Partner closely with Product, Data Science, and Engineering to help deliver technical improvements (e.g. feed optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and scalability
  • Take ownership of tracking and pacing allocated budgets, ensuring planned spend is achieved and proactively raising any variances with clear context and recommendations
  • Communicate effectively with cross-functional teams, simplifying complexity and building confidence in recommendations

Requirements:

  • 2–3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns
  • Experience with automation, scripts, and ad platform APIs is a strong plus
  • Highly analytical and data-driven, comfortable working with performance data to identify trends, diagnose issues, and recommend optimisations
  • Experience with enterprise tools (e.g. Looker) or advanced spreadsheets is beneficial
  • Experience managing complex, high-spend campaigns across multiple markets or product lines, ideally within e-commerce, technology, or marketplace environments
  • Strong communicator with curiosity and ambition to continuously improve
  • Thrives in a fast-paced, evolving environment
  • Proactive problem solver who takes ownership and drives measurable results
  • Embraces experimentation and iterative optimisation to deliver sustained growth
What we offer:
  • A competitive and comprehensive compensation and benefits package
  • Up to 5% matched pension contributions
  • Some roles may be eligible for share awards
  • Free Deliveroo Plus: free delivery and access to special offers
  • Team lunches from the best local restaurants
  • 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
  • One day of paid leave per year to volunteer with a registered charity
  • Funded single cover healthcare on our core plan, with the option to add family members at own cost
  • On-site gym (HQ), discounted external gym membership
  • Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
  • Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
  • Life assurance
  • Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
  • Excellent kit to enable working from home and a parent-friendly working culture
  • Access to free mortgage advice
  • Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
  • Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
  • Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions
  • Summer and end-of-year parties

Additional Information:

Job Posted:
January 26, 2026

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