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We’re WeblineIndia ! A global software development, consulting and outsourcing company helping businesses build smarter, faster and scalable digital products since 1999. With 26+ years in the industry, 3500+ successful deliveries and clients across 25+ countries, we’ve earned a reputation for reliability and results. Our secret sauce? AI + HI (Artificial + Human Intelligence). We combine deep technical expertise with human-driven thinking to craft software that doesn’t just work but wins. Whether it’s AI automation, custom development, mobile apps or cloud solutions, our 165+ professionals bring skills, precision and creativity to every build. We’re ISO 9001 and ISO 27001 certified. So quality and security aren’t buzzwords here, they’re a standard practice. And with our proven RelySore model that helps clients save up to 50% on costs while boosting ROI, we keep global businesses ahead of the curve. If you’re looking for a place that values skill over titles, speed over hierarchy and outcomes over excuses — this is where you’ll feel at home. Because here’s the thing: We Grow, When You Grow.
Job Responsibility:
Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries
Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends
Primary deliverable is Lead Generation
Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines
Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing
Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches
Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly
Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc.
Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies
Define, monitor, execute, optimize various Content Marketing plans
Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
Manage all our digital marketing channels
Collaborate with designers to create a great online experience
Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools
Improve conversion rate from search results to website visitors
Requirements:
Minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company
Completed academics with Marketing specialization
Excellent written and verbal communication skills in English
Extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services
Good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc.
Extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
Strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
Strong knowledge of various ranking factors and search engine algorithms
Experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads
Willing to go extra-mile and hustle to achieve marketing goals
Excellent attention-to-detail ability and presentation skills