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Digital Marketing / SEO Executive

India, Ahmedabad · Job Posted February 20, 2026
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Job Description

We’re WeblineIndia ! A global software development, consulting and outsourcing company helping businesses build smarter, faster and scalable digital products since 1999. With 26+ years in the industry, 3500+ successful deliveries and clients across 25+ countries, we’ve earned a reputation for reliability and results. Our secret sauce? AI + HI (Artificial + Human Intelligence). We combine deep technical expertise with human-driven thinking to craft software that doesn’t just work but wins. Whether it’s AI automation, custom development, mobile apps or cloud solutions, our 165+ professionals bring skills, precision and creativity to every build. We’re ISO 9001 and ISO 27001 certified. So quality and security aren’t buzzwords here, they’re a standard practice. And with our proven RelySore model that helps clients save up to 50% on costs while boosting ROI, we keep global businesses ahead of the curve. If you’re looking for a place that values skill over titles, speed over hierarchy and outcomes over excuses — this is where you’ll feel at home. Because here’s the thing: We Grow, When You Grow.

Job Responsibility

  • Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries
  • Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends
  • Primary deliverable is Lead Generation
  • Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines
  • Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches
  • Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly
  • Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc.
  • Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies
  • Define, monitor, execute, optimize various Content Marketing plans
  • Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
  • Manage all our digital marketing channels
  • Collaborate with designers to create a great online experience
  • Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools
  • Improve conversion rate from search results to website visitors

Requirements

  • Minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company
  • Completed academics with Marketing specialization
  • Excellent written and verbal communication skills in English
  • Extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services
  • Good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc.
  • Extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
  • Strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
  • Strong knowledge of various ranking factors and search engine algorithms
  • Experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads
  • Willing to go extra-mile and hustle to achieve marketing goals
  • Excellent attention-to-detail ability and presentation skills
  • No timing constraints

What we offer

  • 5-days working
  • On-site international work opportunities
  • Creative freedom to work
  • Work-life balance
  • Festive Holidays
  • Paid Leaves
  • Monetary incentives
  • Referral benefits
  • Various Awards & Recognition programs
  • Sponsored learning & certification programs
  • Fun events

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