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Citi Logo Citi · -

Digital Marketing Senior Analyst

United States, Charlotte Employment contract 81600.00 - 122400.00 USD / Year · Job Posted July 03, 2026
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Job Description

This role is a critical part of Citi Wealth Marketing's evolution, demanding a blend of strategic vision, hands-on execution, and a deep commitment to Citi's core values and operational excellence. The Digital Marketing Senior Analyst will play a pivotal role in supporting the digital marketing strategy and execution for Citi Wealth, focusing on channel operations, enhancing brand presence, client engagement, and lead generation across various digital channels. This individual will be responsible for managing complex digital channels, optimizing performance, and ensuring all activities adhere to Citi's procedure, risk, control, and compliance standards within the wealth management context.

Job Responsibility

  • Support the performance and evolution of key digital channels, including website content management, user experience enhancements, SEO/SEM initiatives, performance analysis and collaboration with tech teams
  • Support social media channel management, content origination, engagement strategies, asset utilization, and performance analysis
  • Support marketing email campaign operations, platform utilization, user training, and ensure compliance
  • Plan, execute, and optimize targeted digital campaigns in collaboration with regional marketing teams
  • Support the marketing web lead generation pipeline including intake, qualification, status tracking, and banker liaison
  • Conduct regular analysis of digital marketing activities, generate comprehensive reports, and communicate insights
  • Work closely with content teams, designers, and branding experts to ensure digital content is compelling, on-brand, and compliant
  • Proactively assist in establishing comprehensive desk procedures and control management for digital channels
  • Partner effectively with internal stakeholders including Tech teams, Product Managers, Legal, ICRM, Information Security, Business Execution, and external agencies/vendors
  • Provide support for various additional projects and initiatives within the wider Wealth Marketing team
  • Appropriately assess risk when business decisions are made

Requirements

  • 5-8 years of progressive experience in digital marketing, preferably within the financial services industry (wealth management or banking experience is a plus)
  • Proven track record of effective management of digital channels for a global organization (website, social media, email, paid media)
  • Experience with Content Management Systems (CMS) such as Adobe Experience Manager, marketing automation platforms, CRM systems, web analytics tools, and SEO/SEM tools is a plus
  • Strong understanding of digital compliance, risk management, and regulatory frameworks within a highly regulated environment
  • Proven experience working in a multi-location global organization, fostering collaboration with remote colleagues and stakeholders
  • Bachelors/University degree or equivalent experience

Nice to have

  • Experience with Content Management Systems (CMS) such as Adobe Experience Manager
  • marketing automation platforms
  • CRM systems
  • web analytics tools
  • SEO/SEM tools

What we offer

  • Medical, dental & vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Planned time off (vacation)
  • Unplanned time off (sick leave)
  • Paid holidays
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