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Digital Marketing Performance Manager

United Kingdom, London · Job Posted March 18, 2026
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Job Description

We are currently seeking a Digital Marketing Performance Manager to join our commercial team. Reporting to the Head of E-Commerce you will take the lead on driving data-driven, results-oriented culture and methodology in our web organisation. As Digital Marketing Performance Manager you will work to ensure the best possible ROI of our SEM spend; and challenge our external agencies to ensure consistency between our digital marketing policies and our RM policies.

Job Responsibility

  • Develop and execute the end-to-end digital marketing strategy to drive direct bookings, revenue growth and brand awareness
  • Lead all digital marketing and acquisition activity, including Google Ads, Metasearch, Paid Social, Affiliates, Organic Search, Email and CRM
  • Own and optimise paid marketing campaigns (Search, Performance Max, Demand Gen, AI Search Max), working closely with agency partners
  • Define and oversee SEO and AEO strategies to increase organic traffic, improve rankings and grow visibility for priority search terms
  • Plan, allocate and manage the digital marketing budget, including significant paid media spend, ensuring ROI targets are consistently met
  • Monitor and analyse performance against KPIs through daily, weekly and monthly reporting using tools such as GA4, Mixpanel, Google Ads and Looker Studio
  • Communicate performance insights, results and recommendations clearly to senior stakeholders
  • Manage and challenge agency partners to ensure delivery against agreed targets and best-practice standards
  • Identify CRO opportunities and contribute data-led recommendations to the website and development roadmap
  • Collaborate with the wider marketing team on content and creative assets for the website, paid media and online listings
  • Support the Head of eCommerce in shaping and implementing CRM strategy, including pre-stay communications and loyalty initiatives
  • Ensure digital marketing activity is aligned with overall sales, revenue and commercial objectives
  • Build strong working relationships across the commercial and revenue teams to support trading plans and peak performance periods

Requirements

  • 5+ years’ experience in digital marketing within a B2C environment
  • experience in hospitality or travel is advantageous
  • Proven experience managing performance marketing campaigns and budgets at scale
  • Strong hands-on knowledge of Google Ads, Meta Ads Manager, SEO, affiliates and email/CRM platforms
  • Confident using analytics and reporting tools including GA4, Mixpanel and Looker Studio
  • Highly analytical with strong commercial acumen, combined with a creative, problem-solving mindset
  • Excellent communication and stakeholder management skills, with the ability to influence at all levels

What we offer

  • Competitive base salary and 10% Bonus
  • 8% Employer Pension contribution
  • Life assurance policy
  • Modern offices located in Victoria
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