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As Digital Marketing Officer, you will help deploy content across multiple channels (Website/CMS, LinkedIn, Facebook, Instagram), and manage our full CRM processes in HubSpot, including automation, newsletter creation, form development, and lead management across multiple countries. This is an important and exciting role where you will have significant impact as we continue to accelerate our digital capabilities and reach.
Job Responsibility:
Implement marketing content across websites, social media channels, CRM databases, and email platforms
In collaboration with your manager, design, build, and maintain the company’s online presence (social, search, video, display, email) for its products and commercial activities
Identify target audiences and implement creative digital campaigns that engage, inform, and grow awareness of Flen Health products
Create reports on the online marketing performance of our brands and competitors
Support the execution of digital marketing, advertising, promotional plans, and communication activities in line with global product strategy
Gather monthly metrics and performance reports across channels
Maintain a solid understanding of the competitive environment and industry trends, conduct category and competitor analyses, generate insights, and apply them to effective consumer activation
Collaborate with other team members to promote the organization’s business objectives
Leverage the company’s digital strategy to enhance online presence and support profitability goals
Serve as the community manager for the company’s and brands’ social media pages
Requirements:
At least 2–3 years of experience in a similar role, ideally within the healthcare industry
A bachelor’s or master’s degree in marketing, ideally with a specialization in Digital Marketing
Experience with HubSpot Marketing Automation, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, etc.
Ability to work effectively in cross-functional teams and contribute actively to brand development
Strong reactivity and ability to work under pressure with tight deadlines
Excellent oral and written communication skills
Strong customer focus and a can-do mentality
High energy, results-driven mindset
Fluency in English
Nice to have:
knowledge of Dutch, German, French, or Italian is an asset
What we offer:
Excellent working conditions
An innovative and inspiring work environment
Independent project work & responsibilities within a professional team
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