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A growing consumer-focused company in West Palm Beach is seeking a results-driven Digital Marketing Manager to lead paid media and digital acquisition campaigns. This hands-on role will own the strategy and execution of performance marketing campaigns across multiple consumer channels, including ad buying, SEM/paid search, audience targeting, SEO research, and conversion optimization.
Job Responsibility:
Lead consumer-focused performance marketing campaigns on platforms like Google Ads, Meta, X, and other paid media channels
Manage large paid media budgets, including targeting strategy, bid management, and creative testing
Conduct SEM and SEO research to optimize campaigns and landing pages
Collaborate with internal teams to improve landing pages, funnels, and conversion rates
Track campaign performance using GA4, Looker Studio, and CRM tools, providing actionable insights to drive growth
Partner with sales and marketing teams to align campaigns with pipeline and KPI goals
Requirements:
3+ years of experience in digital or performance marketing, with a focus on consumer campaigns
Hands-on experience managing large paid media budgets
Strong skills in Google Ads, Meta Ads, SEM, SEO, audience targeting, and conversion optimization
Analytical mindset with the ability to translate data into actionable insights
Comfortable in a fast-paced, collaborative environment
Nice to have:
Experience with CRM and marketing automation platforms (HubSpot, Salesforce)
Expertise in landing page optimization, A/B testing, and funnel analysis
Familiarity with Google Tag Manager, Looker Studio dashboards, and attribution tracking