Digital Marketing Manager

• Plan, launch, and optimize multi-channel campaigns, including paid search, paid social (primarily LinkedIn), email and SEO
• Partner closely with content marketing manager to activate assets including white papers, blogs and webinars across digital channels
• Own the execution and optimization of digital lead generation programs, supporting MQLtoconversion performance in close partnership with Sales
• Run structured A/B tests across ads, landing pages, and email nurture flows to improve conversion rates
• Manage and continuously optimize paid media budgets, improving efficiency, engagement, and return on investment
• Analyze performance and optimize reporting dashboards including Google Analytics and HubSpot to measure and report on campaign effectiveness. Apply insights to refine goals, targeting, messaging, and conversion strategies
• Support website and landing page optimization efforts, ensuring campaigns align with brand and UX best practices
• Combine strategic thinking with hands on execution, ensuring all outputs meet brand standards
• Ensure digital campaigns follow data privacy and consent best practices, adapting targeting and tracking approaches in response to platform and regulatory changes in B2B environments

• 3–5 years of hands‑on experience managing B2B digital marketing campaigns, with strong working knowledge of LinkedIn Ads and Google Ads
• Experience working with marketing automation platforms, particularly HubSpot and Clay, including nurture flows, reporting, and lead management
• Proven ability to execute and optimize lead generation campaigns and improve funnel performance through testing and iteration
• Solid understanding of SEO fundamentals and emerging AEO techniques
• Strong analytical mindset, with practical experience using GA4 and HubSpot reporting to inform campaign decisions
• Experience managing digital media spend with a focus on ROI and performance improvement
• Comfortable owning campaigns end‑to‑end and working cross‑functionally with content, sales, and wider marketing teams
• B2B SaaS experience required

experience in regulated or compliance‑driven industries (e.g. RegTech) is a plus

• Participation in our industry leading share options scheme
• 20 days a year Work From Anywhere policy for all staff
• Flexible-first working policy
• Enhanced annual, personal and parental leave schemes
• Paid volunteering leave programme
• Employer recognition and employee assistance programmes