Digital Marketing Manager Job at Four Seasons (Whistler)

Job Description

The Digital Marketing Manager plays a key role in shaping and amplifying the digital presence of Four Seasons Resort & Residences Whistler. In close partnership with the Director of Public Relations and Marketing, this role leads owned social and paid media while supporting public relations initiatives to tell the story of the Resort and its year-round experiences. Balancing creativity with analytical rigor, the Digital Marketing Manager drives performance across digital channels, ensuring all content and campaigns are aligned with Four Seasons Brand Expression while delivering measurable impact across Rooms, Food & Beverage, and Spa.

Job Responsibility

Lead and manage the Resort's owned social media channels, including the main Resort accounts and individual restaurant and bar channels
Oversee social content planning and execution, ensuring brand-aligned storytelling, consistent visual standards, and measurable engagement
Develop compelling content across all revenue centers—Rooms, Food & Beverage, and Spa—to showcase experiences, seasonal programming, and the destination
Plan, produce, and execute photography and video content, collaborating with internal stakeholders across Operations, Culinary, Spa, and Guest Experience
Manage and coordinate photo and video shoots from briefing through delivery of final assets
Partner with the Director of Public Relations and Marketing to develop integrated content strategies that align social storytelling with broader communications and brand narratives
Lead the development of paid media creatives in collaboration with internal teams and external brand and media agencies
Execute paid media strategies that promote the Resort across seasonal demand periods, key and commercial priorities
Analyze performance data and insights to evaluate effectiveness, guide creative optimization, and inform investment decisions
Drive overall digital performance across SEO, FS.com, CRM, and paid media, using insights to optimize channel mix, KPIs, ROI, and conversion
Lead digital agency management, including briefing, performance reporting, and real-time optimization
Use data and analytics to translate performance insights into clear, actionable recommendations
Ensure all digital content, campaigns, and assets are fully aligned with Four Seasons Brand Expression, tone of voice, and visual identity standards
Act as a brand steward across owned and paid channels, reviewing and approving content prior to publication
Oversee graphic design requests across the Resort, including digital assets and on-property marketing materials
Partner with operational teams to deliver thoughtful, on-brand collateral that enhances the guest experience and supports revenue generation
Collaborate closely with the Director of Public Relations and Marketing to support public relations initiatives and media storytelling
Assist in developing and maintaining media relationships at the local, national, and international levels through content support, digital amplification, and campaign execution

Requirements

Proven experience in digital marketing, social media management, and paid media, ideally within luxury hospitality or premium lifestyle brands
Two years of digital marketing management experience preferred
Strong photography and video capture skills, with an eye for composition, lighting, and storytelling
Demonstrated ability to manage multiple projects and priorities simultaneously, while maintaining high standards and meeting deadlines
Working knowledge and hands-on experience with Adobe InDesign and production methods for graphic design and marketing collateral
Required working knowledge of: Canva for day-to-day content and design development
Meta Business Suite and Meta Ads Manager for social publishing and paid media execution
Adobe Lightroom for photo editing and asset preparation
Adobe Premiere Pro for video editing and short-form storytelling
Adobe Analytics for performance reporting and insight generation
Exceptional attention to detail, with a strong commitment to brand consistency and quality across all deliverables
Experience managing digital agencies, creative partners, and external vendors
Proven ability to collaborate effectively with a wide range of internal stakeholders, including department leaders and cross-functional teams
Strong interpersonal and communication skills

What we offer

Monthly Housing Allowance
Clothing Allowance
Annual Incentive Plan
Winter Leisure Pass
ski pass or leisure benefit
Use of the Fitness Facility
Medical, Dental and Sick leave coverage
Company pension plan
Employee Travel Program
complimentary and reduced rates at Four Seasons Worldwide
Excellent Training and Development opportunities
Complimentary meal per shift in our employee dining room
Employee Recognition Programs
Dry Cleaning Services
Onsite parking

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Digital Marketing Manager

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