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We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels—overseeing everything from strategy and execution to reporting and analysis.
Job Responsibility:
Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms
Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance
Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact
Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements
Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms
Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics
Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps
Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders
Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.)
Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns
Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows
Stay up to date on new digital ad tools, platforms, and AI capabilities—especially those accelerating campaign speed or improving return on ad spend
Implement efficient, repeatable campaign testing frameworks for continual optimization
Requirements:
4+ years managing paid digital marketing campaigns (LinkedIn, Meta, Google Ads, programmatic/display, retargeting)
Proven ability to deliver against ROI and lead/conversion targets in digital marketing
Advanced knowledge of paid media analytics, Google Analytics (including GA4), UTMs, attribution models, and marketing dashboards
Experience managing campaign budgets and adjusting pacing, audience targeting, and creative rotation
Strong understanding of creative testing, multi-variant/A/B testing, and landing page optimization
Excellent data analysis and visualization skills
experience building reports for non-technical and executive audiences
Proficient in collaboration tools and with cross-functional partnership (example: email marketing)
Up-to-date with the latest ad technologies and AI-driven solutions
Strong organizational skills
able to manage multiple projects and documentation/playbooks
Nice to have:
Experience with additional tools such as Salesforce Marketing Cloud, Tableau, Figma, Adobe Creative Suite
Relevant micro-credentials/certifications in digital marketing strategy or platforms
Exposure to membership or event-driven organizations
What we offer:
medical, vision, dental, and life and disability insurance