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As their Marketing Manager, you will play a crucial role in crafting and delivering their customer communications strategy. This means you will be at the forefront of their digital marketing efforts, managing everything from email campaigns to social media initiatives. Your creativity and analytical skills will help them engage their audience, drive retention, and boost revenue across various platforms.
Job Responsibility:
Develop and deliver engaging strategies across email, social, and web channels to maximise engagement and revenue
Lead the execution of key brand campaigns, ensuring seamless alignment and optimisation across channels
Create compelling campaigns that reflect our brand values and showcase our products
Work closely with internal teams and external agencies to coordinate the creation of campaign assets, including emails, landing pages, and blog content
Collaborate with cross-functional teams to ensure successful product launches, including optimised website content and collections
Partner with analytics teams to identify key customer segments and develop targeted campaigns to enhance engagement and conversion rates
Oversee agency relationships to ensure smooth campaign delivery and integration across channels
Plan and optimise social content in collaboration with agency partners, leveraging trends to support brand campaigns
Work with development partners to improve user experience and conversion rates on our website
Manage influencer campaigns, maximising the impact of paid partnerships and content distribution
Uphold brand guidelines, ensuring all communications align with our tone of voice and identity
Deliver regular performance reports on campaign effectiveness and key KPIs
Requirements:
2-4 years of experience in a digital marketing role, focusing on social media and influencer marketing
Strong understanding of digital channels, platforms, and tools across content, email, and social
Excellent organisational and project management skills, with the ability to juggle multiple campaigns and deadlines
Keen attention to detail, ensuring quality and consistency in all outputs
Proactive, self-motivated, and positive, thriving in a fast-paced environment
Exceptional communication skills, fostering collaboration across teams and external partners