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The Digital Marketing Manager is responsible for developing and executing digital marketing campaigns that achieve the company’s goals. This includes managing the company’s website, social media channels, and paid advertising campaigns. The Digital Marketing Manager role is a challenging and rewarding one. It requires a deep understanding of digital marketing principles and techniques, as well as the ability to think strategically and creatively. The ideal candidate will be able to develop and execute digital marketing campaigns that achieve results and build a strong brand for the company.
Job Responsibility:
Develop and execute digital marketing campaigns: This includes developing the campaign’s goals, target audience, and creative strategy
managing the campaign budget
and tracking and measuring the campaign’s results
Manage the company’s website: This includes optimizing the website for search engines, creating and managing content, and tracking website traffic
Manage the company’s social media channels: This includes developing and executing social media marketing campaigns, monitoring social media mentions, and responding to customer inquiries
Manage paid advertising campaigns: This includes developing and executing paid advertising campaigns on Google, Facebook, and other platforms
tracking and measuring the results of paid advertising campaigns
Stay up-to-date on the latest trends in digital marketing: This includes reading industry publications, attending conferences, and following thought leaders on social media
Work with other departments, such as product development and sales, to ensure that digital marketing campaigns are aligned with the company’s overall goals
Requirements:
Bachelor’s degree in marketing, business, or a related field
Experience in digital marketing
Strong understanding of digital marketing principles and techniques
Excellent written and verbal communication skills
Ability to think strategically and creatively
Ability to work independently and as part of a team
Attention to detail and accuracy
Experience with a variety of digital marketing channels, including search engine optimization (SEO), social media marketing, and paid advertising
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