Digital Marketing Manager

• Lead the planning, creation and continual optimisation of all site content and merchandising across UK and EU markets
• Own the content and merchandising roadmap, ensuring alignment to commercial priorities, campaign activity and guest experience goals
• Oversee new content development, ensuring consistency, clarity, accuracy and brand alignment across all digital platforms
• Partner with Strategy teams to integrate insights, consumer trends and commercial data into planning cycles
• Ensure all content supports conversion, personalisation opportunities and seasonal demand
• Own SEO strategy across markets, including technical collaboration with Digital teams
• Drive AI optimised content creation to support how users search via multimodal AI
• Lead ongoing schema, metadata and structural optimisation to enhance visibility and organic performance
• Monitor search trends, competitor activity and market insights to identify new opportunities
• Own the Affiliate marketing strategy and partnerships, ensuring strong ROI and alignment with commercial priorities
• Develop offers, content and landing page strategies that enhance affiliate performance
• Manage publisher relationships in collaboration with Performance Marketing where relevant
• Lead the UI/UX roadmap for site content areas, partnering with Digital/Product on testing, accessibility, and experience improvements
• Use data, insight and experimentation to drive continuous improvement across content, navigation and merchandising
• Manage platform via Disney CMS system, building immersive content to drive engagement
• Oversee multivariate testing, usability testing and optimisation cycles
• Work closely with Brand, Strategy, Commercial, Legal, Product and Performance Marketing teams to ensure cohesive, integrated delivery
• Partner with CRM on consistency across digital touchpoints and personalised journeys
• Collaborate with international teams to ensure alignment while adapting content for local market needs
• Lead, mentor and develop a team of six digital specialists, ensuring clear objectives, coaching and growth
• Foster a culture of creativity, experimentation, and data driven decision making
• Contribute to broader digital capability uplift across the business through sharing best practice and thought leadership

• Experience operating at Digital Marketing Manager level (or similar) in a multi‑market or large‑scale consumer business
• Strong background in digital content strategy, merchandising and/or ecommerce
• Proven success in SEO, on‑page optimisation and content frameworks
• Experience with AI‑driven content optimisation highly valuable
• Demonstrated success in managing Affiliate channels
• People leadership experience managing multi‑disciplinary digital teams
• Experience collaborating with UX, Product and Development teams
• Budget management experience
• Experience within travel, hospitality or entertainment sectors beneficial but not essential
• Strong leadership, coaching and team‑building skills
• Highly analytical, commercially minded and results driven
• Excellent stakeholder management and communication skills
• Deep understanding of digital consumers, especially search trends and AI‑driven discovery
• Strong planning, prioritisation and organisational abilities
• Ability to thrive in a fast‑paced, matrixed environment
• Competent with content management systems, analytics tools and optimisation platforms

Experience within travel, hospitality or entertainment sectors beneficial but not essential

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST