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Digital Marketing Manager

sophiagenetics.com Logo

SOPHiA GENETICS

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Location:
United States , Boston

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Category:
-

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Contract Type:
Not provided

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Salary:

88000.00 - 168000.00 USD / Year
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Job Description:

Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. Enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

Job Responsibility:

  • Execute global digital marketing initiatives aligned with company strategy and regional needs
  • Translate global go-to-market strategies into digital campaign plans across all established channels
  • Support regional teams in localizing and implementing messaging and campaigns
  • Develop and manage multi-channel campaigns to drive awareness and lead generation
  • Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
  • Track performance metrics and recommend tactical optimizations
  • Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
  • Manage website content updates and optimization for lead generation
  • Partner with content and field marketing to build strategic landing pages
  • Optimize website performance using SEO, PPC, and Google Analytics insights
  • Monitor inbound traffic, engagement metrics, and conversion rates
  • Support field and content marketing teams in activating digital campaigns
  • Develop nurture programs and retargeting strategies aligned with audience segmentation
  • Ensure timely setup and deployment of digital assets and landing pages
  • Compile dashboards and performance reports using analytics tools
  • Identify areas for optimization and recommend improvements based on data
  • Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
  • Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
  • Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
  • Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
  • Integrate social campaigns into broader demand generation, ABM, and paid media strategies

Requirements:

  • Degree level educated or equivalent in digital marketing, web design, communications, or related field
  • 5–7 years of experience in digital marketing
  • Experience working in international organizations preferred
  • Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
  • Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
  • Knowledge of GDPR, CCPA, and CAN-SPAM compliance
  • Proficiency with Microsoft 365 Suite
  • Experience with marketing automation platforms (Pardot preferred)
  • Google Analytics, Google Ads Certified
  • CRM platforms (Salesforce preferred)
  • SEO tools and keyword research platforms
  • Project management tools (JIRA Preferred)
  • Knowledge of social media advertising platforms
  • Experience with an ABM platform a plus
  • Strong analytical mindset with ability to translate data into action
  • Experience building and optimizing digital campaigns
  • Solid understanding of marketing automation and lead lifecycle management
  • Strong organizational and project management skills

Nice to have:

  • Experience working in international organizations
  • Experience in healthcare, life sciences, SaaS, or molecular diagnostics
  • Experience with an ABM platform
What we offer:
  • Outstanding Medical, Dental & Vision with 90% Employer Contribution
  • Company matched 401K at 4%
  • Company-paid short & long-term disability insurance
  • FSA commuter benefits
  • 20 Days PTO, increasing to 25 with tenure
  • 5 Days Sick and 14 Public Holidays
  • Free EAP

Additional Information:

Job Posted:
March 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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