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We're recruiting on behalf of a growing and highly successful conveyancing business that is looking to appoint a Digital Marketing Manager to lead its content and digital marketing activity. The successful candidate will have experience within conveyancing, legal services, property law or a closely related legal environment and understand the importance of producing accurate, authoritative content within a specialist sector. Content sits at the heart of this role. The business generates a significant proportion of its enquiries through organic search, making content quality, SEO performance and conversion optimisation critical to continued growth. Reporting directly to senior leadership, you'll have the opportunity to influence digital strategy, bring fresh ideas to the table and play a key role in the continued growth of the business.
Job Responsibility
Develop and deliver content-led digital marketing strategies
Create, edit and oversee high-quality content across websites, landing pages, guides and resource centres
Drive SEO performance and organic traffic growth through content and optimisation initiatives
Improve website conversion rates and user journeys through data-led decision making
Monitor and analyse website performance, traffic and lead generation metrics
Manage and support a content-focused team member
Work closely with developers and senior leadership to enhance online performance and customer experience
Utilise AI tools to improve content production, efficiency and marketing effectiv
Identify opportunities for innovation and continuous improvement
Requirements
Experience within conveyancing, legal services, property law or a closely related legal environment
Strong content creation and copy-writing skills
Excellent attention to detail and the ability to communicate complex topics clearly and accurately
Good understanding of SEO and organic search strategies
Experience improving website performance, user journeys and conversion rates
Experience with tools like Google Analytics, Search Console, SEMrush, Moz or similar
Strong analytical skills and a commercial mindset
Comfortable embracing AI as a marketing tool
Positive, proactive and confident bringing fresh ideas and new approaches