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We are looking for a Digital Marketing Manager to lead the growth of a digital-first fundraising and engagement strategy for a healthcare organization in Los Angeles, California. This contract opportunity with permanent potential is ideal for someone who can shape multi-channel marketing plans, strengthen online development efforts, and guide stakeholders through execution within a large, matrixed environment. The role will play a key part in a major campaign initiative while building the foundation for a growing team over time.
Job Responsibility
Develop and lead an integrated digital marketing strategy that supports a high-value development campaign and expands online audience engagement
Create targeted outreach plans using audience segmentation and donor insights to improve campaign relevance, response, and conversion
Oversee execution across channels such as email, paid social, search, and web to strengthen digital presence and performance
Partner with cross-functional stakeholders across a complex organization to align priorities, communicate strategy, and drive adoption of digital initiatives
Use analytics and campaign data to evaluate results, identify opportunities, and refine marketing approaches for stronger performance
Support CRM and marketing automation efforts, including work connected to Salesforce Marketing Cloud and related platform capabilities
Help establish scalable processes and team structure to support anticipated growth, including future leadership of a small digital team
Ensure digital campaigns reflect organizational goals and resonate with donor and supporter audiences
Requirements
3+ years of experience in digital marketing, CRM marketing, or campaign management
Hands-on experience with email marketing, paid social, Google Ads, and Google Analytics
Working knowledge of Salesforce Marketing Cloud or a similar marketing automation platform
Demonstrated ability to segment audiences and tailor messaging for donor, supporter, or customer groups
Comfortable operating in a large, complex organization and collaborating with diverse stakeholders
Strong emotional intelligence with the ability to influence, communicate clearly, and lead through change
Background in nonprofit or donor-focused marketing is a plus
Experience building digital strategy and translating it into measurable campaign execution
What we offer
medical, vision, dental, and life and disability insurance