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Digital Marketing Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Edwardsville

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Category:
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Salary:

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Job Description:

In this role, you will play a key part in shaping our digital strategy, optimizing marketing performance, and driving data-driven growth initiatives. Reporting directly to the Chief Marketing Officer, this position offers a unique opportunity to influence membership growth and enhance brand visibility through innovative digital campaigns.

Job Responsibility:

  • Lead the development and execution of digital performance strategies, serving as the primary analytics partner to the Chief Marketing Officer
  • Manage and oversee paid media campaigns through collaboration with external agency partners, ensuring optimal performance and efficiency
  • Develop and present clear, actionable insights from marketing analytics and campaign data to guide leadership decisions
  • Oversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns
  • Collaborate with internal teams to enhance landing pages, user experiences, and conversion funnels for improved outcomes
  • Monitor and manage digital campaign budgets, ensuring cost-effective allocation of resources and maximizing return on investment
  • Stay informed about the latest trends in digital marketing, analytics platforms, and industry best practices to maintain a competitive edge
  • Ensure seamless integration of paid and organic media strategies to enhance overall campaign effectiveness
  • Evaluate and manage external vendors and technology solutions to support strategic marketing objectives

Requirements:

  • A minimum of 5 years of progressive experience in digital marketing with a strong focus on strategy, performance, and analytics
  • Proficiency in digital analytics, including dashboard creation, reporting, and data-driven decision-making
  • Hands-on experience with analytics tools such as Arkalytics or similar platforms to drive marketing optimization
  • Demonstrated success in managing external vendors and agencies while leading paid media strategies
  • Familiarity with marketing technology stacks and their application to drive omnichannel performance
  • Expertise in paid and organic media strategies, including Google Ads, social media, and SEO
  • Strong ability to work collaboratively in a cross-functional environment while maintaining ownership of digital initiatives

Nice to have:

Experience in financial services or regulated industries

What we offer:
  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan
  • Free online training

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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