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The Digital Marketing Specialist ensures Summit’s online marketing ecosystem is consistently healthy, reliable, fast, and high-performing. This role brings rigorous follow-through, strong attention to detail, and steady execution to the digital infrastructure that supports Summit’s marketing efforts. This specialist oversees Summit’s website, email systems, digital advertising, analytics, integrations, and reporting, ensuring each platform runs smoothly, accurately, and on schedule. They take ownership of keeping Summit’s marketing systems reliable and optimized, ensuring every digital workflow supporting enrollment, sales, reporting, and content delivery performs at its highest level. This is a role for someone who is disciplined, process-minded, and persistent, who takes pride in building durable processes to keep marketing workflows functioning at their highest potential.
Conducts steady, disciplined testing of subject lines, CTAs, send times, and audience segments to optimize performance
Collaborates with the Communications Specialist to ensure messaging is accurate, aligned, and delivered consistently
Oversees digital campaigns across email, web, and paid channels with strong operational follow-through
Ensures accurate tagging, tracking, and measurement across all marketing activities
Supports retargeting, remarketing, lead capture, and nurture strategies with dependable execution and data integrity
Collaborates with the Director of Marketing & Sales to build fully integrated, well-documented digital journeys
Manages integrations with ad platforms, CRMs, analytics tools, and automation systems with reliable technical oversight
Responsible for all digital analytics tools and tracking systems across web, email, and social channels
Creates consistent, detailed, and actionable reporting for web traffic, funnel metrics, email performance, social insights, and conversions
Identifies trends, diagnoses issues quickly, and makes data-backed recommendations for improvement
Implements accurate and reliable UTM strategy, event tracking, lead scoring, and attribution models
Collaborates with the IT Director to maintain, troubleshoot, and optimize API integrations between the website, CRM, ESP, third-party tools, and internal software
Serves as a dependable, detail-focused technical liaison with IT, developers, and external vendors to ensure smooth system performance
Ensures integrations and workflows remain operational, secure, accurate, and fully documented
Requirements:
A bachelor’s degree in Marketing, Digital Marketing, Communications, Information Systems, Computer Sciences, or a related field is preferred
3–5 years of experience in digital marketing, web management, or marketing technology
Strong understanding of conversion funnels, analytics, and user behavior
Proficiency with CMS platforms (WordPress preferred), marketing automation tools, paid media platforms, and CRM systems
Experience with GA4, data analytics, customer journey mapping, data design, SEO tools, email service providers, and basic HTML/CSS editing
Strong systems thinking, problem-solving skills, and attention to detail
Ability to manage multiple projects and meet deadlines
Strong faith in Jesus Christ, grounded in the Holy Scriptures, and demonstrates integrity
Understands and embraces a biblical worldview
Committed to Summit’s mission, vision, and values
Agrees with Summit’s statement of faith and convictions
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