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Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
Job Responsibility:
Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC
Use digital strategies and tactics to increase web traffic and session duration
Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement
Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content
Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation
Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion
Collaborate with the content team and other departments to support content planning, engagement, and promotion
Creating and managing marketing campaign budgets
Forecasting digital growth metrics and setting targets
Collaborating with sales teams and the marketing delivery team to improve marketing results
Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement
Keep abreast of digital trends, tools, and best practices to maintain a competitive edge
To create and own digital marketing best practice guides and ensure the rest of the business adheres to these
Requirements:
5 years’ experience in digital marketing, preferably in B2B publishing or media
Strong understanding of digital user journeys, conversion optimization, and analytics
Experience with website management and transformation projects aimed at driving conversions
Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms
Analytical mindset with ability to translate data into actionable insights
Excellent communication and stakeholder management skills
Self-motivated, proactive, and able to manage multiple projects simultaneously
Experience working across multiple brands or industry sectors
Knowledge of membership-based business models
Familiarity with content management systems (CMS) and CRM platforms
Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology
What we offer:
Hybrid working (2 days in the office)
Pension contribution
Free car parking
Benefits platform with discounts, wellness and engagement tools