Digital Marketing Manager Job at Coloplast (Delhi NCR)

Job Description

Coloplast India is looking for a dynamic and innovative Digital Market Manager to continue to support our ambition to become closer to our Consumers, making life easier for those with intimate health care needs. Reporting directly to the Head of Marketing, Digital Marketing manager will be responsible for delivering India digital activation plans and revenue generation in the digital field. He/She will partner with product marketing to build content and media strategy which reflects our commercial priorities, execute as per plan, ensure on-going performance optimization and maximize the returns on our marketing spend investment.

Job Responsibility

Planning, implementing, and monitoring digital marketing campaigns across all digital channels including SEO/SEM and social media
Drive consumer acquisition and retention activities through database, website, app, social media in close collaboration with marketing and customer facing teams
Day to day management of all digital touchpoints, secure campaign effectiveness, reporting of KPIs and create learning loops to continuously improve digital activities
Manage local content strategy across platforms
Initiate, collaborate & build the influencer community including reaching out to new influencers, activating existing influencers and maintain a strong relationship
Link Consumer Experience feedback to innovate the consumer digital offering
To manage the activity plan for all consumer activity from inception to implementation, acting as liaison between consumer care team, on ground team and sales managers
Work in close coordination with product marketing, sales and consumer managers

Requirements

Bachelor’s degree in science or mass communication with diploma in digital marketing
MBA in marketing with relevant digital marketing course will be preferred
5+ years of hands-on digital marketing experience handling large scale campaign planning and execution in a reputed e-Retail/FMCG/Consumer Health/digital agency
Demonstrable experience in managing and optimizing SEO/SEM, email marketing set up and automation, social media, website and app management
Proficient in Microsoft Office applications including Word, Excel and PowerPoint, salesforce.com
Google Analytics
Email systems such as Eloqua, Website CMS
Analytical experience to drive customer journey, engagement and lead conversion rates
A passion to make a difference, and to take Consumer Acquisitions to the next level

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