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We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth.
Job Responsibility:
Develop and implement comprehensive digital marketing strategies tailored to business objectives
Manage and optimize email marketing campaigns to increase customer engagement and retention
Oversee paid social media campaigns, ensuring impactful targeting and ROI
Analyze performance metrics using tools like Google Analytics to inform marketing decisions
Create and manage Google Ads campaigns to drive traffic and conversions
Collaborate with cross-functional teams to align marketing initiatives with overall business goals
Stay updated on industry trends and emerging technologies to enhance digital marketing efforts
Monitor and report on campaign performance, providing actionable insights for improvement
Develop strategies to enhance brand visibility across multiple digital channels
Ensure marketing content aligns with branding guidelines and resonates with target audiences
Requirements:
Proven experience in digital marketing, including email campaigns and paid advertising
Strong proficiency in Google Ads and Google Analytics
Strong email channel experience
Expertise in managing paid social media campaigns across platforms
Solid understanding of performance metrics and optimization techniques
Ability to create and execute targeted marketing strategies
Excellent analytical skills to interpret data and improve campaign results
Effective communication skills for collaboration across teams
Up-to-date knowledge of digital marketing trends and tools