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As a direct report of the Director of Marketing/Creative Director, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.
Job Responsibility:
Support in the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer
Assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material
Contribute to the development of the resort’s social media strategy
Stay current on digital marketing trends, technologies, and best practices
Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers
Manage and audit ongoing SEO work completed by the resort’s digital marketing agency to improve online visibility and increase engagement and revenue production
Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc.
Measure, synthesize, and report on website performance on an ongoing basis
Requirements:
Bachelor’s degree in marketing, communications, business, or a related field
Two to five years of experience in a digital marketing or related role
Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
Strong understanding of current digital marketing concepts, strategy, and best practices
Excellent analytical, organizational, and project management skills
Creative thinker with strong communication and copywriting skills
Nice to have:
Experience with Revinate CMS
Certification in Google Analytics
Experience in a luxury hospitality setting
What we offer:
Competitive medical and dental benefits
Generous paid time off packages
Eligibility to participate in 401K program and supplementary benefits
Highly competitive employee discount at all lodging and dining properties