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We are looking for an experienced Digital Marketing Manager to join our team in Atlanta, Georgia. This long-term contract position offers an exciting opportunity to develop and execute impactful marketing strategies in a competitive industry. The ideal candidate will drive lead generation efforts while managing digital campaigns, social media activities, and website optimization.
Job Responsibility:
Develop and implement comprehensive digital marketing strategies to increase brand visibility and generate leads
Manage and optimize the company website, ensuring user-friendly navigation and SEO best practices
Plan, execute, and monitor digital marketing campaigns across various platforms, including social media and paid advertising
Utilize Google Analytics to track campaign performance, analyze data, and provide actionable insights
Coordinate social media content creation and ensure alignment with overall marketing goals
Oversee paid advertising efforts, including Google Ads and social media campaigns, to maximize ROI
Collaborate with internal teams to ensure consistent branding across all marketing channels
Monitor industry trends and competitor activities to identify opportunities for growth
Maintain and manage the marketing budget effectively to optimize spending
Requirements:
Proven experience in digital marketing with a focus on lead generation and campaign management
Proficiency in managing websites built on WordPress and implementing SEO strategies
Strong knowledge of Google Analytics and other marketing analytics tools
Experience with paid advertising platforms, including Google Ads and social media
Ability to create and manage engaging email campaigns
Excellent written and verbal communication skills
Familiarity with managing social media platforms and content creation
Ability to work collaboratively in a hybrid onsite schedule
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