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Digital Marketing Manager

actu.org.au Logo

Australian Council of Trade Unions (ACTU)

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Location:
Australia , Sydney

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Category:
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Contract Type:
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Salary:

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Job Description:

This role works as a part of a team committed to developing innovative ways to secure good jobs and equality at work by building leaders and acting together to make change.

Job Responsibility:

  • Create, maintain and manage member journeys, incorporating email, content, SMS, social media and other digital channels
  • Manage the union's advertising campaigns, driving increased return on investment across social media, search and other digital advertising
  • Work in the iMIS EMS/CRM to ensure quality data insights, engagement scoring and tracking, and to help drive an evidence-based approach to digital membership growth strategies
  • Manage and optimise the front‑end of the website to deliver a high‑quality, search optimised, user‑centred digital experience for current and prospective members

Requirements:

  • High level of skill in creating, maintaining and improving the performance of email journeys, website experience and connecting these with other communications channels such as SMS, direct member conversations (conducted by the membership team) and social media
  • High level of skill in creating and managing digital advertising campaigns, driving strong return on investment for the union's advertising spend
  • Experience working with developers towards search optimisation, including through content marketing
  • Experience working with CRMs using insights from CRM and creating/tracking engagement scores to drive continual improvement of digital marketing approaches
  • As the copy writer for all digital marketing materials, this role requires strong writing skills across all digital formats, including email, web, text and social media
  • Stakeholder engagement: This role requires cross-organisation engagement and collaboration, supporting the CGMO with strategic leadership across the organisation to ensure strong connection between the digital marketing tactics and areas such as database management, member contact centre, and organisers
What we offer:
  • 13% employer contribution to superannuation
  • 5 weeks annual leave each year
  • 1 RDO every 4 weeks
  • Additional 3 days leave between Christmas and New Year
  • Salary sacrificing

Additional Information:

Job Posted:
May 03, 2026

Expiration:
May 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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Australian Council of Trade Unions (ACTU) - All Job Offers
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