Digital Marketing Manager Job at Randstad (Edmonton)

Job Description

Are you driven to build marketing strategies that don’t just reach audiences—but convert them? Our client is looking for a growth-focused marketer who thrives across paid advertising, social (paid and organic), SEO, and conversion rate optimization. If you’re naturally curious about what drives B2B buyer behavior and love turning data, segmentation, and creative testing into measurable pipeline growth, you’ll fit right in. Reporting to the Senior Manager of Growth Marketing, the Digital Marketing Manager is responsible for maximizing the performance of digital programs for global business segments. This position will be instrumental in growing and optimizing a variety of existing tactics, as well as conceiving, building, and launching new digital strategies.

Job Responsibility

Drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally
Develop the digital strategy and roadmap and deliver against it
Measure, track, and optimize channel and program performance so that the team consistently achieves and exceeds key brand and growth KPIs
Report across all digital channels results and marketing lifecycle results as required
Lead with a data-driven mindset, utilizing and enhancing live dashboards in marketing automation and other tools as needed to make decisions
Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy
Stay passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table
Run programs touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth
Working with the marketing team, lead the development and management of website landing pages
Oversee paid media strategy, planning, and buying across paid search, programmatic display, affiliate, native, and paid social tactics
Proactively research new technologies as applicable to improve program performance

Requirements

Performance-based digital marketing expertise, with 3+ years of paid media, web, social media, and demand generation experience
A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math, or a related field (or an equivalent combination of education and experience)
Experience working in a similar role in a global B2B SaaS company within a highly regulated industry (such as financial services, life sciences, medical devices, security and defense, or energy)
Exceptional English language verbal and written communication skills alongside strong project management abilities to prioritize in a fast-paced environment
Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing
A problem solver who brings fresh, original thinking to company and customer challenges
Strong understanding of new technology solutions and acquisition/growth strategies, with a desire to constantly learn
Experience building multi-touch attribution programs and alignment across Sales, Business Development, and Professional Services teams
Proven experience with A/B testing, iteration, and lifecycle optimization
Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and native social media analytics
Ability to analyze large data sets in Excel and/or data visualization tools
Familiarity with SEO, emerging AI-driven discovery strategies (AEO), conversion rate optimization, and organic growth marketing
Significant experience with marketing/sales automation tools and CRMs such as Pardot/HubSpot, Salesforce, and Quicksite
Ability to thrive in a fast-paced, rapidly changing, ambiguous work environment while driving remote results across the business
Candidate must hold a valid work permit, permanent residency, or citizenship in Canada