Digital Marketing Manager Job at The AF Group Ltd. (Honingham Thorpe)

Job Description

Are you a data-driven digital marketer who thrives on delivering measurable results? We’re looking for a Digital Marketing Manager to lead and shape our digital marketing activity. This is a varied and rewarding role where strategy meets hands-on delivery, and where your ideas will directly drive growth, engagement and long-term value. As our Digital Marketing Manager, you’ll take ownership of planning, executing and optimising digital campaigns across the business. Working closely with our Chief Marketing Officer, Marketing & Communications team and commercial teams, you’ll translate business goals into high-performing digital campaign, using insight, data and creativity to deliver real commercial impact.

Job Responsibility

Plan, deliver, and optimise campaigns across email, paid social, Google Ads, and SEO
Build and execute targeted, segmented campaigns and automated journeys (including MQLs, SQLs, events, and customer programmes)
Manage and optimise paid social and Google Ads to maximise ROI
Drive SEO/AEO/GEO strategies to improve visibility and traffic
Track, analyse, and report on performance against KPIs—continually refining strategy
Work with the marketing and communications team to create engaging, modern content
Partner with teams across the business to align digital activity with wider objectives

Requirements

Proven experience in digital marketing (including Meta platforms, email, paid social, and Google Ads)
Strong understanding of SEO and organic growth strategies
Experience using email service providers (ESP) and marketing automation tools
Confidence working with data, analytics, and performance reporting
Excellent organisation and time management skills, with the ability to manage multiple priorities
Commercial awareness and experience managing budgets
Experience leading or managing a team

Nice to have

Experience working across multiple brands or business units
Knowledge of CRM systems, APIs, or marketing automation platforms
Understanding of the agricultural sector or rural business challenges
Relevant digital marketing qualification

What we offer

8% employer pension contribution (salary sacrifice)
26 days holiday per annum, plus bank holidays. This rises with each years’ service by an additional day, up to 7 extra days
Have your birthday off as an extra days holiday, if it falls on your working day
Free lunch daily from our onsite Café
AF Membership (giving discounts at hundreds of retailers and suppliers)
Life assurance 2 x salary
Private Health Insurance (available as an optional employee‑paid benefit)
Discounted gym membership
Cycle to work scheme
Salary Sacrifice car scheme
Hybrid working (1 day working from home per week)
Free onsite parking

The AF Group Ltd. - All Job Offers