Digital Marketing Manager Job at SOFITEL (Mumbai)

Digital Marketing Manager

SOFITEL

Location:
India , Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Reporting to the Associate Director of Marketing & Communications, the E-commerce manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries. Working hand in hand with the Director of Sales & Marketing and Director of Revenue to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

Job Responsibility:

Strategic planning: Participate in the strategic planning, marketing plan and budgeting processes to provide expert input
Build digital yearly plan covering all digital channels and levers (Direct and Indirect)
Website Management: Oversee the design, functionality, and content of the hotel website
Ensure the websites is optimized for SEO and user experience
Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE
OTAs: Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc
Coordinate OTA strategy together with the Director of Revenue
Optimize listings and manage content on all third-party websites
Monitor and analyze performance metrics to enhance visibility and conversions
Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Digital Marketing: Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE
Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
Manage hotel’s online reputation to identify areas for improvement in guest experience
Work with the guest relations team to address any online guest complaints or issues promptly
Social Media Management: Execute social media strategies together with a marketing team to enhance brand awareness and engagement
Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok
Monitor social media channels coverage and performance
Data Analysis and Reporting: Analyze data from various digital platforms to track performance and identify opportunities for improvement
Measure and report the performance of all digital marketing campaigns and assess against goals
Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels
Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers)

Requirements:

Bachelor's degree in Marketing, Business, Hospitality Management, or a related field
3-5 years’ proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries
Strong communication skills both verbally and in writing
Composed and confident in dealing with luxury clientele
Strong understanding of current digital marketing concepts
Strong understanding of SEO, SEM, and online marketing strategies
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Knowledge of hotel management software and OTA platforms is a plus
Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS)
Be familiar with the latest digital platforms to maximize revenues
Be a fluent English speaker and eligible to work in the hotel location

Additional Information:

Job Posted:
March 22, 2026

Employment Type:

Fulltime

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