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Working with the Regional Marketing team and agencies, you will implement the full digital plans (including online display ads, social media posts, influencer marketing and search engine marketing) across the region and secure the efficient and effective integration and optimisation of all digital marketing activities to meet business objectives. Brief, plan and approve all digital production work and media plans for the region. With the support of external agencies, closely monitor digital campaign results and optimisation. Work closely with country marketing managers on budget reporting and maintaining the digital budget as planned.
Job Responsibility:
Implement the full digital plans (including online display ads, social media posts, influencer marketing and search engine marketing) across the region and secure the efficient and effective integration and optimisation of all digital marketing activities to meet business objectives
Brief, plan and approve all digital production work and media plans for the region
With the support of external agencies, closely monitor digital campaign results and optimisation
Work closely with country marketing managers on budget reporting and maintaining the digital budget as planned
Requirements:
At least 5 years of digital marketing and online media experiences
Experience in implementing strategic plans, following up on goals and budgets
Experience in effective and efficient use and measurement of online media (owned and earned)
Proven ability to work with creative advertising/media agencies
Ability to communicate confidently and clearly in English
Proactive and highly responsible
Google Analytics experience would be an added advantage
It is essential that you share the IKEA values, and you enjoy working in a fast-paced environment
Nice to have:
Google Analytics experience would be an added advantage