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Digital Marketing Manager

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Robert Half

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Job Responsibility:

  • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals
  • Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards
  • Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting
  • Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI
  • Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts
  • Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 5–8 years of marketing experience, with 2–4 years in a leadership or management role
  • Experience in financial services marketing preferred
  • Familiarity with digital marketing tools, analytics platforms, and campaign management
  • Experience working with external agencies and vendors
  • B2C marketing experience required, B2B marketing experience preferred
  • Experience using Marketing Automation and/or Data Platforms to launch personalized communication
  • Strong grasp of the complex media environment and effective management of paid media opportunities
  • Knowledge of social media platforms and practices along with digital analytics and marketing automation tools
  • Experience developing, optimizing and managing data-driven marketing programs
  • Understanding of market segmentation, campaign projections and ROI measurements
  • Experience working within Digital Marketing, Email Campaigns, Google Ad, Paid Social, Google Analytics, Integrated Marketing Campaigns, Leadership of People

Additional Information:

Job Posted:
April 23, 2026

Work Type:
On-site work
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