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We’re looking for a digital marketing manager to take a hands-on role in the delivery of key client campaigns and responsibility for our client’s digital strategies. You’ll be taking on the digital marketing strategies for our clients, working on everything from creative strategy and execution to production and reporting. By its nature, the role will be varied - your mission will be to use your skills to drive commercial success for our clients, through campaigns and experiences people will love.
Job Responsibility:
Collaborate with Senior Digital Marketing Managers to devise and execute digital strategies that align with clients' marketing objectives
Maintain open communication with partners to ensure smooth account operations, monitoring progress, results, and deadlines
Taking charge of campaign management
effectively utilising resource from junior staff and partners, ensuring the timely delivery of high-quality client projects, and proactively problem-solving to overcome obstacles
Optimise client account channels (Paid Media (Google, Meta, TikTok), SEO, Social Media, Email Marketing) based on data-driven insights. Lead the planning, execution, and optimisation of integrated digital marketing campaigns across diverse channels, including Paid Search (PPC), search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising
Work with Snr Digital Marketing Managers to set clear goals for digital channels, match key performance indicators (KPIs) with client marketing objectives, and use analytical tools to regularly improve and make changes that have a positive impact on KPI results
Effectively oversee annual/quarterly/monthly digital budgets, ensuring efficient utilisation of client budget resources
Keep on top of digital marketing trends, news, and changes, leveraging this knowledge to develop creative campaigns, optimisations, and ideas for clients
Support the growth of junior team members by supervising tasks where necessary and passing on knowledge to help develop their digital skills
Evaluate and formulate business cases for new projects to contribute towards achieving ambitious company growth objectives
Generate and maintain insightful digital marketing reports for clients, offering unique perspectives that enhance their understanding
Coordinate and oversee the creation of creative assets, including social media posts, email marketing mailers, and videos
Making visual social assets using platforms such as Canva
Requirements:
At least four years working in an environment where you’ve been headed up multichannel digital campaigns across disciplines such as SEO/PPC, organic and paid social media, influencer marketing, video, and inbound/content marketing
Excellent communication skills, both written and verbal, with the ability to communicate with stakeholders at all levels
Experience in the management of digital KPI’s and strong knowledge of digital best practices
Good knowledge of PPC, SEM, SEO, CRO, social media marketing, email marketing, content marketing, and display advertising
Experience in managing people and partnerships. Ideally having had experience in coaching and leading junior staff and partners
Hands-on experience in planning, production, and promotion of campaign work for clients
Excellent project management skills with demonstrable previous success, having worked on multiple projects and campaigns in a digital or creative marketing agency environment
Excellent ability to take briefs and turn them into ideas and moments that clients - and their customers - will love, drawing on your own strengths and those of your colleagues
Highly organised, with amazing written and verbal communication skills and a love of working with and being around people
A strong presenter, able to speak confidently within in-person and virtual meetings
Nice to have:
Background in property marketing, within PBSA, Property Development or BTR
Able to confidently set up conversion tracking using platforms such as Google Tag Manager, Google Analytics, GAds, Facebook & TikTok, including setting up and creating Pixels
Experience in building and analysing Looker Studio reports, with the ability to identify what key metrics should be shown in the report and how to set them up
Able to work with WordPress and other CMS systems
Additional design skills or experience using tools such as InDesign, and Photoshop
Able to write copy and work across different media and channels
Certifications across relevant platforms such as Google Ads, Google Analytics
Prior experience of project management tools such as Trello
What we offer:
Hybrid Working: work in the office when you want, but work remotely when it’s more productive. All we ask in return is for you to be in the office at least 2 days a month and when required for client face-to-face meetings
Flexitime: Start between 08:00 to 09:00 and finish between 16:30 to 17:30
for an early dart on a Friday this is 16:00 to 17:00!
Annual Leave: 31 days including bank holidays and Christmas, plus your birthday off after 1 year's service and an additional day's holiday for every year you’re part of our team, up to an additional 20 days!
Health and Wellbeing: we have trained Mental Health First Aiders and access to an Employee Assistance Programme (including counselling, occupational health, and more.)
Training and Development: we offer constant training and development opportunities to all of our team members
Social events: we organise quarterly social events for the team to celebrate their hard work. To respect employees' work-life balance, these aren’t mandatory to attend
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