Digital Marketing Manager

• Own and optimise the martech stack across: websites/landing pages, marketing automation, lead capture/forms, eLearning, video/webinars, analytics/dashboards, audience targeting/segmentation, and funnel attribution/cohort measurement
• Evaluate and deploy new digital capabilities where they demonstrably improve conversion, engagement, retention, or operational efficiency
• Consult with brand marketing and leadership teams to design, build and optimise multi‑stage digital journeys spanning demand generation, onboarding/activation, ongoing engagement, retention/loyalty, and advocacy
• Governance & compliance: Platform management, intake & prioritisation request processes, consent/privacy, SOPs, vendor management, data integrity
• Website CMS ownership, including hands‑on implementation of site changes, management of consent and analytics integrations, configuration of reusable content/library modules, and ensuring sites are performant, compliant, and measurement‑ready
• Partner with cross-functional stakeholders e.g. Brand Marketing, IT, Privacy and agencies
• Insight > optimisation loop: Analyse performance, recommend changes, run CRO/UX tests, iterate
• Identify/share best practice, as well as support and facilitate digital training workshops to raise digital IQ across the business
• Ensure robust analytics frameworks are in place for each digital capability, and provide actionable recommendations to platform users regarding optimisation
• This position may require moderate business travel of 20% or more of the time

• Ability to connect platform decisions to commercial outcomes: conversion, pipeline contribution, engagement/activation, retention/loyalty, and advocacy
• Demonstrated hands-on administration of marketing automation and web/CMS environments (configuration, user roles, templates, governance)
• Experience implementing lead capture/form workflows, lifecycle segmentation, and multi‑step automated journeys (acquisition > engagement > retention)
• Experience establishing measurement frameworks (analytics + dashboards) and using insights to drive CRO/UX improvements
• Experience working within consent/privacy and documented processes/SOPs in a regulated environment
• Enjoys operating at a granular technical detail, as well as wider project management
• Digital/Marketing/IT degree level qualification
• Relevant experience (5+ years) in Digital/Marketing
• Comfortable managing and configuring platforms at technical level
• Experience building and managing websites
• Excellent research, analytical, and data interpretation skills
• Excellent written and verbal communication skills
• Strong project management skills
• Ability to communicate complex information in an easy-to-understand format
• Able to work independently and take ownership and responsibility
• Flexible to promptly respond to business needs
• Good team player with customer-focused mind-set
• Fluent in English

HTML/CSS/Javascript skills advantageous, but not mandatory