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Digital Marketing Manager

India, Chennai · Job Posted February 19, 2026
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Job Description

Plan and implement various types of campaigns, but specific focus to be on performance marketing. Research and implement emerging opportunities and technologies to achieve brand and marketing goals. Identify target audience and ascertain how best to communicate to that audience. Analyse, research and recommend target audience’s characteristics, behaviour, interests and media habits. Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones. Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner, with special focus on Google Adwords, Linkedin, ABM, email campaigns, Search Engine Optimization, Content Marketing and Social Media promotions. Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives. Responsible for execution of online newsletters, promotional emails and other marketing communication through various channels. Day-to-day monitoring and management of digital media plans including changes, budgeting, execution, optimization and reporting. Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience. Supervise the digital marketing team. Perform other duties and projects as assigned.

Job Responsibility

  • Plan and implement various types of campaigns, but specific focus to be on performance marketing
  • Research and implement emerging opportunities and technologies to achieve brand and marketing goals
  • Identify target audience and ascertain how best to communicate to that audience
  • Analyse, research and recommend target audience’s characteristics, behaviour, interests and media habits
  • Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones
  • Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner, with special focus on Google Adwords, Linkedin, ABM, email campaigns, Search Engine Optimization, Content Marketing and Social Media promotions
  • Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives
  • Responsible for execution of online newsletters, promotional emails and other marketing communication through various channels
  • Day-to-day monitoring and management of digital media plans including changes, budgeting, execution, optimization and reporting
  • Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience
  • Supervise the digital marketing team
  • Perform other duties and projects as assigned

Requirements

8-10 years of proven experience

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