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Digital Marketing Manager

https://www.randstad.com Logo

Randstad

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Location:
Hong Kong, Hong Kong

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

A market leader in the FMCG sector is seeking a Digital Marketing Manager for Greater China to lead digital marketing initiatives, optimize channels, and align consumer strategies. The position requires proficiency in analytics, digital campaign strategies, and bilingual communication in English and Chinese.

Job Responsibility:

  • Lead digital marketing innovation with external partners to accelerate customer acquisition, reactivation, demand generation, and engagement
  • Drive growth via ongoing optimization of digital channels, content, and targeting for Hong Kong and China
  • Collaborate internally to align, develop, and execute consumer marketing strategies across owned channels
  • Analyze performance data to identify trends, uncover opportunities, and drive optimization towards business goals
  • Monitor and report on competitor digital activities
  • Perform other duties as assigned

Requirements:

  • Bachelor’s in Marketing, Digital Communications, or related field
  • 5+ years in digital marketing/e-commerce, including 2+ years in a managerial role
  • Solid experience in performance marketing, social media, content marketing, digital ad campaigns, and business strategy support
  • Strong analytical skills
  • data-driven decision-maker
  • Entrepreneurial, influential, and able to articulate new ideas
  • Agile learner, comfortable in fast-paced environments, adept at managing complex projects
  • Self-starting, creative, analytical problem-solver with attention to detail and accountability
  • Proficient in Google Sheets/Excel, data dashboards, and data mining for analysis
  • Fluent in written and spoken English and Chinese

Additional Information:

Job Posted:
June 02, 2025

Expiration:
July 19, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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