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The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation.
Job Responsibility:
Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web
Lead SEO/SEM initiatives to increase organic traffic and improve search rankings
Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams
Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms
Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI
Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels
Manage marketing tech stack including CRM, CMS, and analytics platforms
Requirements:
5–7 years in digital marketing with hands-on experience in campaign execution and analytics
Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Moz), and paid social platforms
Strong project management skills and ability to manage multiple campaigns simultaneously
Nice to have:
Experience working in B2B, DTC, or e-commerce environments is a plus
What we offer:
medical, vision, dental, and life and disability insurance