Digital Marketing Manager

• Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
• Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
• Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
• Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
• Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
• Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
• Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
• Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
• Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
• Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
• Campaign setup and operations including: Hubspot, Salesforce, & 6Sense

• Bachelor's Degree in marketing, communications, or related field
• 5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
• Proven success in marketing programs and project management
• Ability to work in a fast-paced environment with multiple stakeholders
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Detail oriented individual that takes initiative to define and improve processes
• Working knowledge of marketing automation, CRM, and advertising platforms
• Experience with marketing reporting
• Proven history of using AI to optimize and launch campaigns
• Ability to travel when necessary
• Periodic international travel required (Paris)

• Hubspot, Salesforce, & 6Sense experience a plus
• Canva, video editing tool, or other creative experience a plus

health, dental, 401(k) match plan, commuter, and PTO